Search Engine Optimization



Here's how we do it...


Google AdWords Search Campaign – is keyword driven. We use the Google Keyword Planner Tool (based on what Google already knows about all keywords people are using to search for your services) to create the initial keyword/phrases that will produce immediate results by displaying an ‘in your face’ listing on the first page of Google Search as in the screen shot below...




















































Add 'legs' to your search campaign...


Google Display Network (GDN) - is the worlds largest display advertising network where AdWords ads can appear including Google Search results and other parts of the Search Network.  There are two statistics that contribute to the effectiveness of all advertising campaigns – ‘Frequency’ and ‘Reach’. Google is like a television – with different ‘networks’ or ‘channels’ that cater to different market segments and utilize a variety of proven methods for targeting your audience.  Every website out there that allows Google to place image / video banner ads - comprise the Google Display Network. Across the Internet there are all manner of websites that allow ad banners to be placed which maximizes your ‘Reach’. We select ‘networks’ that will best target the market you specify to place your custom designed banner ads which increases your ‘Reach’ metric. You don't pay per click unless they actually click through to your website.


Google Re-marketing Display Network - with remarketing, you can reach customers who have shown an interest in your product or service by visiting your site, and show them relevant ads across the Google Display Network. It's a powerful way to match vistors with your products or services. Your banner ads are displayed again and again to visitors that are tracked and followed by visiting your website only ONCE as they browse the Internet.  This increases your ‘Frequency’ metric.  The Re-marketing Display Network gives real 'legs' to your Google AdWords campaign investment.  No cost to keep following them - pay only when they click through to your website.




This is Googles new platform that focuses on paying only for customer engagement/views.  Here is a quick breakdown of TrueView Instream:


- Pre-roll video ad on YouTube partner pages.

- Any length video, user has option to skip after 5 seconds.

- Average CPV's (Cost-per-view) are about $.15, and only charged if the user elects to watch the entire video or 30 seconds

  (whichever comes first).

- A click on the video ad can be directed back to the YouTube channel (recommended if channel is branded) or any website

  desired. There is no additional charge for a click-through.

- Static companion banner (300 x 60) accompanies video ad, and click-throughs are the same as above.

- If advertiser is charged a view, it also counts as a view on YouTube analytics.


Xclaim Agency Support Overview:


- Custom built advertising campaigns based on client goals in accordance with Google best practices.

- Dedicated, direct support for the first 90-days.

- Continuous optimization to ensure campaigns are driving desired results.

- Real-time reporting through AdWords interface.



we are always at your service



Network Operations Center

  Rockville, Maryland


v  888-515-3850  |  f  888-515-3876


 Home Office

PO Box 530308

 Saint Petersburg, Florida 33747-0308




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