OUR STORY

MORTON'S a Sarasota Tradition for over 50 years!

Morton’s Gourmet Market is Sarasota’s premiere full-service specialty food store that offers a wide variety of products and services including: a bakery & coffee shop, prime meats & seafood, from-scratch prepared meals, an extensive fine wine selection, gift baskets, cheese & patés from around the world, the area’s best deli, gourmet groceries & goodies, and a full-service catering department.

Morton’s History...

1952 - Ted Morton, a Nabisco salesman from Tampa moves his family to Sarasota and begins his grocery career by working for Ed Marable, owner of Marable’s Market – Sarasota’s first full-service independent grocery store.

1969 - After seventeen years of service, Ted purchases the market from Mr. Marable and also partners with him on the ownership and operation of ‘Simple Sam's’, a smaller market located near Siesta Key.

1978 - Marable’s Market is officially renamed ‘Morton’s Market’. Ted is running the store with his son Eddie. Also joining in are: Ted’s wife, Pauline, and sons Denny (DK) and Kenny.

1979 - Morton’s undergoes its first major renovation which includes the addition of a smokehouse, making their BBQ a Sarasota staple.

1997 - After forty five years of grocery business and at the age of retirement, Ted decides to sell the market to Epicurean Life, Inc. The name is changed again, this time to ‘Morton’s Gourmet Market’ and goes through another major remodeling. The additions include an expanded kitchen, a bakery & coffee shop, and a fine wine store.

2007 - Eddie Morton and his son, Todd, repurchase the market and continue the family’s tradition of supplying their customers with the best food possible and Morton’s own special brand of personal service.

Family owned since 1969. Now four generations!